Aestura, a distinguished derma beauty brand by Amorepacific, seamlessly blends pharmaceutical proficiency with cutting-edge dermatological science. Created to meet the unique needs of sensitive skin, Aestura draws from the rich heritage of Pacific Pharma and Amorepacific’s advanced research in skin science. The brand stands out for its unwavering commitment to delivering long-lasting beauty solutions through expert-backed skincare products. Since its inception Aestura has made significant strides in the global market. The brand began its international journey by entering Japan in November 2021 via the e-commerce platform Qoo10, followed by expansions to Amazon and Rakuten in May 2022, and eventually branched into physical retail through a partnership with @cosme. The growth continued as Aestura ventured into Vietnam in January 2024 through Shopee Vietnam and Beauty Box, and then into Thailand in May 2024, launching on Lazada and entering stores like BEAUTRIUM and Watsons.