A'PIEU is a vibrant Korean beauty brand launched in 2008 as the younger sister brand of Missha. Designed with young, independent customers in mind, A'PIEU caters to a demographic that craves trendy, affordable, and effective skincare solutions. Created for those with sensitive skin, each product embodies the essence of being vibrant, sincere, pretty, witty, uncomplicated, and effortless. From its inception, A'PIEU has aimed to make high-quality skincare accessible to a broader audience. The brand's commitment to simplicity and effectiveness is evident in its popular product lines, including the Madecassoside series, renowned for its soothing properties, and the Juicy-Pang line, celebrated for its vibrant colors and playful designs. These lines have seen incredible success, with over 5 million units sold combined by 2020. A'PIEU's expansion into 20 countries across Asia, the Americas, and Europe reflects its global appeal. The brand's collaborations with industry giants like Daiso, resulting in the Pure Candy makeup range, underscore its ability to capture the hearts of young consumers with affordable and hydrating products. Focused on sustainability and ethics, A'PIEU is a cruelty-free brand, aligning with socially conscious values. While it may not be explicitly labeled as vegan or eco-friendly, the brand's dedication to not testing on animals earns it praise among ethically-minded consumers. Embrace your youthful energy and enthusiasm with A'PIEU, the brand for young, independent spirits who believe in being true to themselves. Dive into a world where skincare meets simplicity, effectiveness, and undeniable charm. Discover A'PIEU and let your natural beauty shine effortlessly.