a·true

Founded in 2010 by a visionary entrepreneur driven by a love for skincare and a commitment to sustainability, ATRUE has grown to become a trailblazer in the beauty industry. The journey began with a simple yet powerful idea: to create skincare products that are both luxurious and environmentally responsible. ATRUE's devotion to sustainability and quality has garnered several prestigious awards and recognitions. In 2020, ATRUE was honored with the "Green Business Award" for its unparalleled commitment to environmentally friendly practices. Additionally, in 2018, the brand was listed among the "Top 10 Eco-Friendly Brands" by a leading industry publication, affirming its position as a leader in sustainable skincare.