AXIS-Y, founded in 2019, aims to revolutionize K-beauty through diversity and inclusivity. Born from a groundbreaking global survey of over 1,000 influencers across 68 countries, AXIS-Y crafts skincare solutions that address varied skin types and environmental conditions. This co-development approach ensures products are truly tailored to global skincare needs. Highlighting a diverse workforce—over 40% from international backgrounds—the brand thrives on the innovative spirit and multicultural insights that drive its success. AXIS-Y experienced a remarkable 35% market share increase in North America, reflecting its rising influence.