Founded in 2006 by F&CO, Banila Co has rapidly emerged as a beloved name in the Korean beauty (K-beauty) industry, capturing hearts globally with its natural and innovative skincare products. Inspired by the confident, expressive lifestyle of Seoul girls, Banila Co brings this joyful beauty attitude to women worldwide. With a strong presence in over 30 countries and more than 80 official online stores, Banila Co continues to expand, making its mark in over 14,000 beauty stores globally. Banila Co's core values revolve around innovation, natural ingredients, and customer satisfaction. The brand is dedicated to providing skincare solutions that respect the unique needs of every skin type. This commitment is evident in its mission to offer a comprehensive range of products that focus on deep cleansing, moisturizing, and preparing the skin for makeup. One of Banila Co's standout products is the Clean It Zero Cleansing Balm, renowned for its innovative formulation rich in natural oils. This flagship product effectively dissolves makeup and impurities while being gentle enough for all skin types. The brand’s product lineup extends to moisturizers and primers designed to be both light and deeply hydrating, ensuring a non-greasy finish that prepares the skin perfectly for makeup. Banila Co is not just about product efficacy; it’s also about trust and influence. Leveraging the endorsements of popular celebrities, including members of K-pop groups and actors, the brand enhances its credibility and appeal, resonating with a broad audience. Banila Co’s philosophy is crafted around innovation and the power of natural ingredients, making it a preferred choice for those seeking effective, eco-friendly skincare solutions. Through positive customer reviews and a commitment to catering to diverse skin needs, Banila Co continues to stand out in the competitive world of K-beauty, bringing the essence of Seoul's vibrant beauty to the global stage.